Storewars

About the Game

What is Storewars?

A business simulation for training in supply chain management, negotiations, and strategic thinking

Storewars is an FMCG market business simulation where two teams manage supply chains of competing products. One team is the manufacturer, the other is the retailer.

The goal of the game is to maximize profit over several rounds, outperforming competitors in price, quality, and marketing. Each round is a full cycle: from decision-making to results calculation.

The game immerses you in real economics: demand forecasting, inventory management, pricing, negotiations, and competitor strategic analysis. Ideal for corporate training, MBA programs, and business schools.

Features

Online platform, AI agent for practice, negotiation system, detailed round-by-round analytics

For Whom

Who is the game for?

HR and Training

Developing commercial thinking in sales, procurement, and logistics teams. Understanding interdependencies in the supply chain.

Educators

A practical exercise for courses on logistics, supply chain management, marketing, and strategy. Works in business schools and universities.

Mid-Level Managers

Understanding how decisions in one link of the chain affect the entire system. Developing negotiation and strategic planning skills.

Corporate Format

Team building through competition. A facilitator manages the process, and post-game analytics are provided for debriefing.

Roles in the Game

Manufacturer vs Retailer

Two different strategies — one shared market. Each role requires its own approach.

🏭

Manufacturer

Wholesale price — how much to charge per unit

Production volume — risk of warehouse leftovers

Quality (1–10) — affects demand, but costs more

Marketing — budget for advertising and promotion

Discounts and retro — volume discounts, bonuses

R&D — research, new brand

🛒

Retailer

Retail price — separate for each brand

Shelf share — distributing 100% among brands

Service level — 1/2/3, affects loyalty

Promo discounts — temporary offers for shoppers

Store advertising — attracting customers

Negotiations — exclusive terms with suppliers

How to Play

5 Phases of a Round

Each round is one business period. The game lasts 5+ rounds.

1

Preparation

The facilitator announces the start of the round. Players have 20–30 minutes to make decisions.

2

Decisions

Each player enters parameters into the system and clicks "Submit Decisions." Decisions can be changed until the deadline.

3

Calculation

The system models the market: calculates demand, sales, and profit for each company based on all players' decisions.

4

Results

Everyone sees the round results: who sold more, who earned more, how market share changed.

5

Strategy

Based on the results, players adjust their strategy. Move on to the next round.

New

AI Agent — available on request

Available upon customer request: play against an AI agent to see its capabilities and compare with human strategies

🤖

Parallel Play

The AI agent makes decisions simultaneously with the human player. You see its moves and learn from the contrast.

📊

Adaptive Strategy

The agent analyzes your decisions and adjusts its behavior. It gets harder to play with each round.

🎯

Negotiation Training

Practice negotiations with the AI agent: exclusive prices, retro bonuses, special terms.

Try Against AI

Metrics

How to Win?

The team with the highest total profit at the end of all rounds wins

EBITDA

Profit

Profit before taxes and depreciation. The main indicator.

%

Market Share

Market Share. Greater share = more influence on pricing.

BUI

Brand Index

Brand Use Index. How well shoppers know and prefer your brand.

Margin

Profitability

Profit Margin. Percentage of profit from revenue. Balance between volume and price.

Start Playing

Two Formats

Online demo or corporate event with a facilitator

🎮

Online Demo

Register and play a trial round against the AI agent. Free, no installation needed.

Free

Play Online

🏢

Corporate Format

Full game with a facilitator. Two options: fully online or online game + offline results debrief. For teams of 8+ people.

8,800 ₽ / person

Order for Company

Ready to test your strategy?

Play online or order a corporate event with an online game and offline debriefing.

Play Online Request Information